Meet the Speakers
Joana Nassa, Aon’s Pharmacy Practice
Senior Vice President
Since beginning her career in 2000, she has held multiple leadership roles in pharmacy consulting, with a consistent focus on innovation, cost management, and practical solutions that improve access to care.
Over the course of her career, Joana has led the design and launch of innovative pharmacy strategies and products aimed at helping plan sponsors address rising drug costs while maintaining competitive, sustainable benefits. She has created and managed pharmacy purchasing collectives, advised large and jumbo multinational organizations, and is known for negotiating market-leading contractual terms and aggressive pricing with pharmacy benefit partners.
As a senior pharmacy leader, Joana works closely with employers to develop multi-year strategic roadmaps that balance clinical outcomes, member experience, and financial performance. Her work centers on bringing forward-looking, data-driven ideas to clients so they can continue to offer affordable, high-quality pharmacy benefits to their employees.
Mark Lyons, Amazon Pharmacy
Principal, Business Development
Program Speakers 
Rob LaHayne, Leap Health
Co-Founder & Chief Commercial Officer
Rob LaHayne is the Co-Founder & Chief Commercial Officer at Leap, where he leads the company’s commercial strategy and go-to-market execution. He oversees sales, partnerships, and growth initiatives, working closely with benefits leaders and ecosystem partners to expand access to Leap’s specialty infusion solutions.
Before co-founding Leap, Rob was the CEO of TouchCare, a care navigation solution for employers. Rob has 20 years of experience in employer healthcare; working with companies of all sizes on benefits plan design, strategy, and technology solutions.
Throughout his career, Mark has held leadership positions across the pharmacy ecosystem, including clinical pharmacy practice in hospital settings, pharmacy benefit management (PBM), and pharmacy consulting at a BCBS organization. Most notably, he led pharmacy benefits strategy at Amazon, where he co-authored the foundational Amazon Pharmacy whitepaper and subsequently joined the implementation team to launch Amazon Pharmacy.
Today, Mark partners with large employers, small to medium-sized PBMs, and select benefit consultants to reimagine pharmacy benefits delivery. His work focuses on creating sustainable value for payers and patients while elevating the customer experience in an industry ripe for transformation.
